TREATMENT
Tip-to-tail composition from your source material– the briefing call, a phone chat, notes, outlines, mood boards, thumbnails, napkin scribbles, etc. / background research on everything from relevant references and previous brand work to bronze age textiles and immigrant communities in Etobicoke
PUNCH-UP
Working into your draft to give flat spots dimension and swap vague placeholders for essential detail, while trimming superfluous verbiage / making sure your personality, originality, and enthusiasm shine through in a landscape filled with treatment boilerplate and AI free verse
POLISH
Shaping, editing, and organizing your treatment so that it really lands and sticks
ETC.
I'm also on call for website and social copy, press releases, presentation copy, and various and sundry word-based needs.
SELF-BLURB
In an impersonal age full of tech-driven short cuts, agencies and brands still desperately want to center humanity. Luckily, you’re a human person, not a filmmaking algorithm. Your vision is personal; your approach is specific.
As a fellow person, I aim to capture and highlight the you-iest parts of your voice, vision, and approach via an unusually engaging read.